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Be productive when Working from Home

Be productive when Working from Home

Working from home sounds great for many people – freedom and focus, sweatpants and daytime television – it’s all great. Working from home a few times a year is very different than working from home on a daily basis. There are some incredible aspects of working from home but there are also numerous downsides. Having spent years in various offices and an equal amount of time working in a home office there are little techniques … Read entire article »

Filed under: Featured, Tips

Microsoft the fear monger

Microsoft the fear monger

The new Microsoft ads for Outlook.com are incredible. I’m shocked and amused every time I see one. Playing to the fear mongering notion that Google is the new Big Brother and watching everything you do, reading your emails and invading your personal data is shocking. This is nothing new. This is not even interesting but for those who who are unaware of contextual advertising it is sure to be disconcerting. Just when Microsoft was getting ‘cool’ According … Read entire article »

Filed under: News

Google Enhanced Campaigns

Google Enhanced Campaigns

Google has recently unveiled their new targeting format for AdWords, Enhanced Campaigns. When you log into an AdWords account you’re likely to see a message that your campaigns will be upgraded in the near future or you can upgrade them now. What is an an Enhanced Campaign? Simply put, these ‘enhanced’ campaigns are a way to enable more granular targeting and bidding within a single campaign. In the past if you wanted to set different bids for … Read entire article »

Filed under: Marketing

Google AdSense text ads with Arrow Images

Google AdSense text ads with Arrow Images

Have you seen this new feature in Google AdSense ads where a large blue arrow is added into the ad unit? In some cases it is being added next to the standard ad, while in other cases it is displaying in place of one of the ad units. Here you can see their implementation where arrows are added in for each text ad in a 250×250 AdSense ad unit. We can assume that this is a … Read entire article »

Filed under: News

WordPress SEO by Yoast

WordPress SEO by Yoast

If you are running a website or blog using the WordPress framework your top priority should be installing WordPress SEO by Yoast. This plug-in is incredibly powerful and will make your life way easier while significantly improving your website’s structure and search engine optimization. Installing WordPress SEO by Yoast Use the link below to visit the WordPress SEO by Yoast plug in page in the WordPress Plug In Directory. You can install in minutes by downloading the … Read entire article »

Filed under: Applications

Mad Mimi – email service provider

Mad Mimi – email service provider

Mad Mimi is a newer service that has popped up for building, maintaining and growing email lists and strategies. This service is very much aimed at simplifying the process for many smaller businesses and those who may not have a lot of experience with building an email strategy. What does Mad Mimi do? The Mad Mimi service allows you to quickly create and design email templates that you can use for sending your newsletters or triggered emails … Read entire article »

Filed under: Applications, Email

Creating an email strategy from scratch

Creating an email strategy from scratch

Whether you’re a marketer at a huge company or a blog operated by one person, there’s no reason to not have an email strategy in this day and age. It’s no longer expensive or overly time consuming and it is still the best, personal way to interact with your customers, readers and avid fans. Choosing an email service providers There are literally hundreds of email service providers out there, from start-ups to huge companies that serve to … Read entire article »

Filed under: Email

Your favorite CMS tools

I’ve created websites and blogs with everything from TypePad, WordPress, Blogger, Drupal & Joomla. There are so many options out there that it can be quite overwhelming. Which content management system do you prefer to use? Each system seems have it’s own benefits and drawbacks depending on the use that you intend it for. Generally speaking, I’ve always found WordPress to be the easiest to use and most flexible for making alterations as well as updating as new versions are released. This is clearly the reason that this website is built using WordPress. You need to enable javascript to enter this campaign !Powered by PromoSimple. … Read entire article »

Filed under: Applications

Optimizely – simplify A/B testing

Optimizely – simplify A/B testing

These days most people realize the benefits and importance of A/B testing but there are some barriers, particularly for those less technical or with limited budgets. Optimizely is solving both of these problems — create and launch an A/B test in minutes with minor or drastic changes to your web pages. What does Optimizely do? Load any page of your website in Optimizely and start making changes. Changes can range from small tweaks to colors or a … Read entire article »

Filed under: Applications

Add a Facebook Like button to your site

Social media networks are making easier and easier to add their widgets and buttons to websites. It seems that there are way too many button out there right now so if you’re only going to add one the Facebook ‘Like’ is probably the best option for you. You can use the Facebook widget to create you widget (yup, widgets are all the rage. To get the button from Facebook you can fill out a few fields and have your code to add to your site within three minutes. URL to Like: Enter the URL of your website so that when users click the button you’ve specified the web page that will show up in their news feed on Facebook. Send Button: This option adds a second button which allows the user to send … Read entire article »

Filed under: Social Media