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Dance off at Detroit Pistons game

Dance off at Detroit Pistons game

It all started at a Detroit Pistons game when a 5th grader was shown on the Jumotron dancing with some intense moves to the music in the arena. Not be outdone, the ‘dancing usher’, Shannon Sales, who dances often while working as an usher for the Pistons games, essentially challenged him to a dance off on the jumbotron. The video has gotten almost 8 million views on YouTube since being uploaded. Jimmy Kimmel then brought … Read entire article »

Filed under: Social Media

LinkedIn creates an awful design for connecting users

LinkedIn creates an awful design for connecting users

In general, the LinkedIn interface is quite easy to use and well laid out. Over the past few years they’ve made some huge steps toward making it easier to locate connections and find information throughout the website However, their new design implementation for showing ‘People that you may know’ is, well, terrible. Previous, simple and effective design The previous version, while maybe not spectacularly well designed was simple and effective. You could glance at the people listed … Read entire article »

Filed under: Design

Be productive when Working from Home

Be productive when Working from Home

Working from home sounds great for many people – freedom and focus, sweatpants and daytime television – it’s all great. Working from home a few times a year is very different than working from home on a daily basis. There are some incredible aspects of working from home but there are also numerous downsides. Having spent years in various offices and an equal amount of time working in a home office there are little techniques … Read entire article »

Filed under: Featured, Tips

Google Enhanced Campaigns

Google Enhanced Campaigns

Google has recently unveiled their new targeting format for AdWords, Enhanced Campaigns. When you log into an AdWords account you’re likely to see a message that your campaigns will be upgraded in the near future or you can upgrade them now. What is an an Enhanced Campaign? Simply put, these ‘enhanced’ campaigns are a way to enable more granular targeting and bidding within a single campaign. In the past if you wanted to set different bids for … Read entire article »

Filed under: Marketing

Mad Mimi – email service provider

Mad Mimi – email service provider

Mad Mimi is a newer service that has popped up for building, maintaining and growing email lists and strategies. This service is very much aimed at simplifying the process for many smaller businesses and those who may not have a lot of experience with building an email strategy. What does Mad Mimi do? The Mad Mimi service allows you to quickly create and design email templates that you can use for sending your newsletters or triggered emails … Read entire article »

Filed under: Applications, Email

Creating an email strategy from scratch

Creating an email strategy from scratch

Whether you’re a marketer at a huge company or a blog operated by one person, there’s no reason to not have an email strategy in this day and age. It’s no longer expensive or overly time consuming and it is still the best, personal way to interact with your customers, readers and avid fans. Choosing an email service providers There are literally hundreds of email service providers out there, from start-ups to huge companies that serve to … Read entire article »

Filed under: Email

Add a Facebook Like button to your site

Social media networks are making easier and easier to add their widgets and buttons to websites. It seems that there are way too many button out there right now so if you’re only going to add one the Facebook ‘Like’ is probably the best option for you. You can use the Facebook widget to create you widget (yup, widgets are all the rage. To get the button from Facebook you can fill out a few fields and have your code to add to your site within three minutes. URL to Like: Enter the URL of your website so that when users click the button you’ve specified the web page that will show up in their news feed on Facebook. Send Button: This option adds a second button which allows the user to send … Read entire article »

Filed under: Social Media

All about Affiliate Marketing

All about Affiliate Marketing

Affiliate marketing is a vital tool for the online marketer, whether you are a retail website, service provider and even has it’s place in the marketing plan for many media websites. When used in conjunction with other strategies like search engine marketing, display and a well executed email program, the affiliate program can really help with both brand exposure and inbound traffic. Defining the affiliate network An affiliate network is a system where advertisers are able input … Read entire article »

Filed under: Featured, Tips

Media Buying – day and time targeting

Media Buying – day and time targeting

When you’re creating a media plan, the first step is always the websites, placements and mediums. In order to identify these placements you need to understand your audience. Some of this takes a bit of common sense, not just what is reported by comScore or AdPlanner. I realize this can be tough for some, but for five minutes you can drop the analytics and think creatively; I have faith in you. Sometimes you need to skip … Read entire article »

Filed under: Tips

Website visitors hate Media Buyers, not Advertising

Website visitors hate Media Buyers, not Advertising

A lot of user-experience, product managers and even marketers are under the impression that website visitors hate advertising. They find it intrusive or distracting. This is not the case. I do not hate ads, in fact I appreciate them; when they are relevant I am happy to take a glance at them as in those rare cases I may actually find out about a product or service that I want to purchase. Unfortunately, despite all … Read entire article »

Filed under: Tips