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Mad Mimi – email service provider

Mad Mimi – email service provider

Mad Mimi is a newer service that has popped up for building, maintaining and growing email lists and strategies. This service is very much aimed at simplifying the process for many smaller businesses and those who may not have a lot of experience with building an email strategy. What does Mad Mimi do? The Mad Mimi service allows you to quickly create and design email templates that you can use for sending your newsletters or triggered emails … Read entire article »

Filed under: Applications, Email

Creating an email strategy from scratch

Creating an email strategy from scratch

Whether you’re a marketer at a huge company or a blog operated by one person, there’s no reason to not have an email strategy in this day and age. It’s no longer expensive or overly time consuming and it is still the best, personal way to interact with your customers, readers and avid fans. Choosing an email service providers There are literally hundreds of email service providers out there, from start-ups to huge companies that serve to … Read entire article »

Filed under: Email

MailChimp – email service provider

MailChimp – email service provider

There are tons of options out there for managing and sending email — of the available options that are affordable or offer free solutions, MailChimp is one of the best. What does MailChimp do? The MailChimp service allows you to easily setup custom email campaigns and lists, managing the list members and scheduling email sends. How do I get my current and new subscribers into the system? You can import subscribers into MailChimp one at a time or … Read entire article »

Filed under: Applications, Email

Yesware – tracking for gmail

There are a lot of email tracking tools out there, but Yesware brings the most important features together in one place and works as an add-on for your gmail. With Yesware you can track open rates, save and re-use templates, automatically send emails to your CRM system and it provides with reporting about the emails that you have sent. Yesware is currently only available for use with Chrome. Tracking emails When you send an email from Gmail one of your options is to select ‘Track’. By selecting this Yesware will include a transparent pixel so that they can track whether the email is opened. If your email is opened Yesware will let you know as a desktop notification and/or within the Gmail interface where you can see the … Read entire article »

Filed under: Applications, Email